Implementation of the marketing concept requires a firm to obtain information on what customers needs are and how those needs are being met by products currently on the market.

A) True

B) False

The answer is A) True

Explanation:

To implement the marketing concept effectively, 3 basic elements must be give the attention. they are,

customer orientation; an organization to implement a customer orientation; long-range customer and societal welfare

Understanding what customer's' needs are and how those needs are being met by products currently on the market is a vital part of the process of implementation as without that particular understanding, the organization may fail to introduce their product successfully to the customers and to position it effectively in the market through branding strategies.