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12 August, 11:20

When a T-shirt manufacturer states, "Customers can have any color T-shirt they want, so long as it's black," it is reflecting a view that was popular in which era of the marketing evolution? Group of answer choices production-oriented sales-oriented market-oriented value-based marketing economics-oriented

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  1. 12 August, 14:12
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    production-oriented

    Explanation:

    When the T-shirt manufacturer states that the customers can have any color of the short they any is referring to the product-oriented marketing technique. Ad this technique has dominated the business throughout the production era from the 1860s to the 1930s but some have stated that this trend still continues to date. Here the focus lies in the production, manufacturing, and the assumption that demands exceed supply. Has to limit research of the technical orientation, with minimum investment in advertising and marketing.
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