Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of ___ to persuade Senida to buy the perfume.

Question

Business

Killian Clarke

25 August, 12:30

Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of ___ to persuade Senida to buy the perfume.

+5

Answers (1)

Know the Answer?

Gilbert Faulkner · Answer 1

Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of cognitive dissonance to persuade Senida to buy the perfume.

Explanation:

Cognitive dissonance is the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to conduct decisions and attitude change.