The company barkbuddy decided to pursue a unique product that would allow customers to more easily find a dog to adopt. customers value barkbuddy's unique way of finding dogs; it has few competitors who offer a similar product. barkbuddy, from this description, has decided its:

From this description, Barkbuddy has decided its mission. Barkbuddy has decided their mission. A mission is what a company decides to focus on and their reason/purpose for existing. Barkbuddy hopes to link those who want to adopt with their forever furry friend to bring home. By setting a mission statement, Barkbuddy is more likely to stay focused on their goal and why they are in operation.