H2 O'Yeah has designed a water purification device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full-scale production. The next step H2 O'Yeah's marketing department is likely to take is to: (A) locate a low cost production site (B) seek a joint venture with a large competitors. (C) Test market the product among potential users (D) develop an advertising campaign to pursuade consumers of the value of the new water purifier system.

Question

Business

Alani Blackburn

4 March, 09:59

H2 O'Yeah has designed a water purification device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full-scale production. The next step H2 O'Yeah's marketing department is likely to take is to: (A) locate a low cost production site (B) seek a joint venture with a large competitors. (C) Test market the product among potential users (D) develop an advertising campaign to pursuade consumers of the value of the new water purifier system.

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Answers (1)

Know the Answer?

Danna · Answer 1

The correct answer is c) "Test market the product among potential users"

Explanation:

The test market is a process when the products are testing among potential users.

The process provides a firm with statistics that show how the customers will respond to a specific product.