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14 June, 11:54

When its beer sales were flat, budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. it launched bud light lime-a-rita, a margarita-flavored, beer-based cocktail, sold in cans and bottles and best served over ice. this is an example of?

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  1. 14 June, 12:56
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    Diversification, which is the process of a business expanding and varying its product range.
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