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1 October, 04:28

When someone comes to your web site through an ad campaign, leaves the site, and then comes back later by another link or search, and then converts best describes:?

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  1. 1 October, 04:51
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    A latent conversion.

    While the first ad click didn't result in a sale, the person eventually came back and made a purchase. They "converted" from a looker to a buyer, but since it was not directly through the first ad it is considered latent.
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