1. Which of the following is an example of the resource-based view of the firm? a. Philip Morris diversified by purchasing Kraft foods, because they did not want to put money back in the high-risk cigarette business. b. Google hires employees by asking them to fill out a 200-item questionnaire; many of the questions have nothing to do with computers. c. Halliburton takes advantage of the US war budget to bill the government at over $5 per gallon of gasoline. d. Canon manufactures scanners, printers, copiers and cameras, all using its capability in imaging.

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Business

Darian Avila

29 May, 15:03

1. Which of the following is an example of the resource-based view of the firm? a. Philip Morris diversified by purchasing Kraft foods, because they did not want to put money back in the high-risk cigarette business. b. Google hires employees by asking them to fill out a 200-item questionnaire; many of the questions have nothing to do with computers. c. Halliburton takes advantage of the US war budget to bill the government at over $5 per gallon of gasoline. d. Canon manufactures scanners, printers, copiers and cameras, all using its capability in imaging.

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Robert Gibbs · Answer 1

An example of the resource-based view of the firm is:

d. Canon manufactures scanners, printers, copiers and cameras, all using its capability in imaging.

Explanation:

The resource-based view is a model or framework for examining the potentials an organization possesses to develop a competitive advantage over other competitors. By applying this model, management sees resources as key to superior firm performance. It therefore focuses its attention on internal resources in an effort to identify those assets, capabilities, and competencies with the potential to deliver superior competitive advantages.

The other approaches mentioned do not consider the firm's internal capabilities as a means of competitive advantage.