A brand licensing agreement provides: Group of answer choices
a. The contractual right to broker a brand.
b. The contractual right to use another firm's brand in a stipulated way.
c. A limited right to issue a new brand. Trade secrets.
d. None of these answers is correct.
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Home » Business » A brand licensing agreement provides: Group of answer choices a. The contractual right to broker a brand. b. The contractual right to use another firm's brand in a stipulated way. c. A limited right to issue a new brand. Trade secrets. d.