The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified asa. The product division structure is one type of internationally integrated structure. b. a strategic alliancec. contract manufacturing

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Business

Daniela Dean

14 December, 05:10

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified asa. The product division structure is one type of internationally integrated structure. b. a strategic alliancec. contract manufacturing

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Ignacio Hall · Answer 1

b. a strategic alliance

Explanation:

Strategic alliance is a type of collaboration formed between two companies in a way that both companies, while remaining independent, benefit from this mutualistic cooperation. Strategic alliance could involve signing an agreement to collaborate with each other for the benefit of sharing resources together and also increasing customer base. Both companies benefit from each other.

According to the information given in the question, we can conclude that the type of alliance formed between The Ford Motor Company and Yves Saint Laurent, can be classified as a strategic alliance.