What is the key to building lasting customer relationships?

a. creating superior customer value and satisfaction

b. creating unique products that competitors do not offer

c. offering everyday low prices

d. selling products at a discount

e. marketing on the web?

(A) creating superior customer value and satisfaction.

When customers are satisfied with products and services, it tends to build a lasting relationship, and that is why some customers will stick to a particular product for years irrespective of change in price or change in income. Value to customers as to do with what they benefit from your product or services rendered, and so to create superior customer value satisfaction, you need to understand what your customers really want and ensure that they get value/benefit.