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15 July, 16:34

What is the Customer Acquisition Cost? a. Total cost of customers b. Average cost per customer c. The marginal cost of acquiring another customer d. All of the above

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  1. 15 July, 17:33
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    The correct answer is letter "C": The marginal cost of acquiring another customer.

    Explanation:

    The Customer Acquisition Cost or CAC is the cost of acquiring one more consumer for the firm. The concept is based on potential customers the firm might be able to attract. The CAC is calculated by diving all the costs of attracting new customers by the number of clients acquired in the period.
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