How should we market the new product line?

After creating a new product line, it's time to launch it into the marketplace to see what costumers think. A blind attempt to sell a product only results in frustration and lost profits, so careful planning is must. New products can be a huge success, but clear marketing goals are key to entering the hearts and minds of the buying public. A realistic outlook about the product line, and the amount of work necessary to publicize it, is also important. Use forethought and strategy to build a strong marketing plan that will catapult a new idea to prominence.