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11 December, 07:58

Bobs cookie company has decided to test market their new sugarless chocolate chip cookie. a major question the company hopes to answer with the test market project concerns distributor acceptance of this product. which method of test marketing would be most appropriate in this situation?

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  1. 11 December, 09:01
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    In this situation the "Standard test marketing" would be most appropriate.

    Standard Test Markets resemble an ordinary national showcasing effort aside from that they are led in a predetermined number of urban areas that are a reasonable portrayal of the national market. This is the best way for Bobs cookie company to test market their new sugarless chocolate chip cookie as it is new and this will give the reasonable idea of the marketing response.
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