One of the advantages of personal selling over other types of marketing communications is:

a. salespeople can customize their message for a specific buyer.

b. it almost always costs less than other marketing communication alternatives.

c. it has greater reach than advertising.

d. cold calling is easier than direct mail advertising.

e. all of the above.

Question

Business

Lindsey King

9 June, 03:55

One of the advantages of personal selling over other types of marketing communications is:

a. salespeople can customize their message for a specific buyer.

b. it almost always costs less than other marketing communication alternatives.

c. it has greater reach than advertising.

d. cold calling is easier than direct mail advertising.

e. all of the above.

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Answers (1)

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Nigel Friedman · Answer 1

One of the advantages of personal selling over other types of marketing communication is that a sales person has his or her own way of customizing their message to a specific or certain buyer. They are the one in charge of what they are going to say to their buyers. The correct letter is letter A.