What is the primary motive of an entrepreneur?

The respondent entrepreneurs were motivated primarily by the desire to create something new, the desire for autonomy, wealth and financial independence, the achievement of personal objectives and the propensity for action ('doing').

The excitement of entrepreneurship was another major motivator - - this was nicely captured by one comment: "We are not sure what's coming down the curve but it is a thrill." Importantly, most entrepreneurs stressed that the objective was never money for its own sake.

They wanted to leave a legacy in the form of a profitable long-lasting business.