An imbalance in the presentation of the content can decrease the

of a website,

An imbalance in the presentation of the content can decrease the Audience and Customers of a website.

Explanation:

Web content can be the text, visuals, graphs or animations. The content that will be presented on the website will define the experience of user or customer. If the customers are satisfied and found their desired content on website then they will surely visit the website next time. This is the reason that, content is major part of the website to increase the audience or customers on the website.

So, if the content is not balance on the page that will ultimately decrease the audience on the website.