Which of the following is a basic concept associated with Web 2.0? Select one: a. shift in user's role from the passive consumer of content to its creator b. shift in user's interest from sharing information to finding information c. shift in user's preference from online sites to encyclopedias as sources of unbiased information d. shift in user's preference to environment-oriented products e. shift in user's lifestyle due to increased purchasing power

A: shift in user's role from the passive consumer of content to its creator

Explanation:

During the phase of Web 2.0, consumers evolved from just been highly informed and socially connected (in other words, they evolved from being just passive consumers) to a more engaged and empowered consumer. This implied that consumers could easily adapt to new technologies to meet individual needs and create an emotional bond with brands. They evolved from passive consumers to being the creators of what they wanted to meet their specific needs.