Develop three product or service concepts that might appeal particularly to GenXers, Why do you believe that these products/services would be appealing to this market segment?

Products or service concepts that might appeal particularly to GenXers:

- Advisory service to bridge the gap between generations.

- One-on-one tutor service on new technology and applications

- Financial advisory service on alternative investment

Explanation:

Generation X or Gen X in short is the demographic cohort that has birth years around 1965 and 1980. GenXers, therefore, ages between 40 and 55 now.

- GenXers should have problems in working with Gen Y and Gen X, who may be their children, grandchildren or employees, because of the gap between generations in thoughts, lifestyle and interaction with modern technology.

- Most of GenXers joined the workforce by the infamous dot-com bubble crash. They need to be updated their skills and learn how to apply state-of-the-art applications on their work.

- GenXers should prepare for their retirements soon. They should learn how to save their incomes and invest them alternative investing channels.