Why did fast-food companies start marketing their products to children in the 1980s? A. To force nationwide franchises to follow strict company policies B. To create an early sense of brand loyalty in their customer base C. To encourage their restaurants to offer healthier menu choices D. To inspire children to become more financially independent

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13 October, 14:30

Why did fast-food companies start marketing their products to children in the 1980s? A. To force nationwide franchises to follow strict company policies B. To create an early sense of brand loyalty in their customer base C. To encourage their restaurants to offer healthier menu choices D. To inspire children to become more financially independent

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Rowan Jones · Answer 1

B. To create an early sense of brand loyalty in their customer base

Nicholas Patrick · Answer 2

The answer is B. When fast-food chains marketed their products, they wanted to draw in customers, in other words, they were trying to give a sense of "trust", especially when they would advertise their products as "amazing" or "delicious".