Effects of media on sports coverage

Positive influences of the media

Raise awareness of sport

Promote healthy active lifestyles

Showcase sport's positive values

Present positive and inspiring role models

Motivate people to take part

Set high standards for performance

Provide examples of skills and tactics

Publicise a variety of sports and activities

Make certain sports more fashionable

Introduce new supporters to sport

Educate spectators through analysis

Celebrate effort and success

Give sport a high status in society

Give people a sense of belonging

Generate revenue and attract investment for sport

Generate revenue for charity

Negative influences of the media

Intrude on performers' privacy

Undermine people's confidence and careers

Showcase negative values and behaviour

Undermine officials and their decisions

Dictate event schedules and availability

Alter competition rules and traditions

Edit coverage so it is incomplete or biased

Obstruct spectators and participants

Reduce spectator attendance at live events

Reinforce inequalities by limiting coverage to traditional sports or social groups and under-representing women's, black and minority ethnic (BME) and disability sport

Incite distrust and prejudice between groups

Discourage activity by encouraging armchair spectators