If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called

A) Response.

B) Encoding.

C) Decoding.

D) Feedback.

E) Noise.

Noise.

Answer: Option E.

Explanation:

A communication which is going on effectively may be interrupted or the person may get distracted if there is any kind of noise which leads to removal of the attention of the person.

The noise effect both perception of the communication encoder and decoder both. The noise can be psychological, physical, semantic and physiological. These sounds are subtly affected by noise.