The radio program entrelazado, which is spanish for "entwined," encourages healthy behaviors, including prevention of obesity and tobacco use, among the local hispanic population. these entertainment-education programs use the principles of:

I believe it use the principle of classical conditioning.

Radio shows that promote health behavior like this tend to associate actions such as smoking or unhealthy died to various form of negative effects (such as weaker physique, less attractive for opposite sex, ect), this would most likely make the listeners to follow the advice made by the radio show.