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18 June, 14:40

Behaviors followed by favorable consequences become more likely and behaviors followed by unfavorable consequences become less likely. This principle is called

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  1. 18 June, 17:03
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    law of effect.

    Explanation:

    Based on the information provided within the question it can be said that the principle being described is called the law of effect. This is defined exactly by the question and happens because individuals who experience a favorable consequence to a behavior continue reapplying the behavior hoping for the same consequence to be repeated as well, while the opposite goes when the consequence is unfavorable.
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