Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice and positivity affect how message recipients respond.

The way you address an audience will influence the way they respond to your message. By using personal touch you approach the potential client (supposing it is a client) in a more friendly way, action-oriented language catches the reader/listener's attention and avoids redundancies, confidence is a key element to show certainty about your proposal, and of course, positivity emphasizes a positive action.