Which of the following is the biggest drawback to using psychographic variables? a. They are difficult to measure. b. They do not reflect socioeconomic characteristics of consumers. c. They give poor information about consumer needs. d. The resulting segments are difficult to be reached. e. They are very costly to collect.
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Home » Social Studies » Which of the following is the biggest drawback to using psychographic variables? a. They are difficult to measure. b. They do not reflect socioeconomic characteristics of consumers. c. They give poor information about consumer needs. d.