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5 October, 23:24

After they had first agreed to display a 3-inch "Be a Safe Driver" sign, homeowners in one Seattle neighborhood were likely to permit the installation of a huge, unattractive "Drive Carefully" sign in their front yards. This best illustrates the:

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  1. 6 October, 02:52
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    foot in the door phenomenon

    Explanation:

    Foot in the door phenomenon is a persuasion techniques that works / relies on the size of the request being made. Experiments on this persuasion technique show that if you wish to make someone do a big favour for you, you only have to get them to do a small favour first. The above example illustrates the foot in the door phenomenon where homeowners agree to a large, ugly, unattractive installation of a sign board because they had started off agreeing to have a small one installed first.
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