Jamelle wants to use Google Ads to advertise his website. He's considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

A. View-through impression

B. Maximize conversions

C. Enhanced CPC

D. Target impression share

E. Maximize clicks

B and E

Explanation:

Maximize conversion focuses increasing conversion of clicks.

Maximize clicks is an automatic bidding strategy were the most concern is to increase click traffic to a website.

The advantage of this two strategies is that it is automatic and the number of conversions or clicks are set according to your daily budget. However, when using the maximize conversion strategy enable to have a conversion tracker in place as this will will increase efficiency and reduce unnecessary budgetary spending.