Ask Question
27 September, 13:16

To appeal to a new target market, a maker of coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines and started distributing the product through gourmet coffee shops. What exactly has changed?

+1
Answers (1)
  1. 27 September, 13:50
    0
    Answer: Product's 4 P's

    Explanation: The 4P's of marketing consist of the price, product, place and promotion. Price is related with the payment made by customer. product is service or good, promotion refers to advertising and place is the marketing place of product.

    The example mentioned in the question states about the change that has been brought in the 4P's of the marketed product by changing the package, change of coffee formula, discounter price of the coffee and distribution of the coffee in coffee shops.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “To appeal to a new target market, a maker of coffee has changed the product's package design, reformulated the coffee, begun advertising ...” in 📘 Social Studies if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers