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9 November, 17:54

In the first published study on cognitive dissonance, Brehm (1956) asked women to rate several household items. They were then allowed to choose one item to keep. After their decision, they rated all of the items again. The results showed that the women

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  1. 9 November, 18:51
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    Answer:The result indicates that they women placed in the high-dissonance condition were more likely than the women placed in the other two conditions to escalate the attractiveness of the chosen alternative to be more captivating and to decrease the attractiveness of the unchosen option.

    Explanation: The result seems to show that we tend to place more priority to the items which have considerable effort to achieve. The participants I placed in the high dissonance condition spread the alternatives in a significant way, while the participants in the other two other separate conditions go the opposite way.
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