Toby wants to see whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three kinds of packages: a brown box that says "To start your day off with a smile"; a yellow box that says "For extra energy all day"; and a white box that says "Fortified with B complex and iron." In this study, the:

A. kind of cereal is confounded with the color of the box. B. package information is confounded with the color of the box. C. package information is confounded with the kind of cereal. D. rating of people is confounded with the package information.

Question

Social Studies

Heidy

22 May, 11:43

Toby wants to see whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three kinds of packages: a brown box that says "To start your day off with a smile"; a yellow box that says "For extra energy all day"; and a white box that says "Fortified with B complex and iron." In this study, the:

A. kind of cereal is confounded with the color of the box. B. package information is confounded with the color of the box. C. package information is confounded with the kind of cereal. D. rating of people is confounded with the package information.

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Answers (1)

Know the Answer?

Aron Mcknight · Answer 1

Answer:B) package information is confounded with the color of the box.

Explanation:

According to the question, same cereal is put in different colored boxes with different tag and information of package to notice reaction of consumers. Thus, it describes package information is emphasized with color of the box.

Other options are incorrect because cereal type is not emphasizing box color, rating is not highlighting package information neither package information is emphasizing cereal type. Thus, the correct option is option (B).