The Bureau of Consumer Protection is one part of the Federal Trade Commission. How do regulatory agencies like these impact consumers? How do they affect businesses?

The FTC's Bureau of Consumer Protection is an agency of the federal government responsible for protecting consumers, taking into account their disadvantageous position within the consumer relationship. Thus, it is responsible for regulating the conduct of companies, to prevent them from committing consumer fraud or damaging them through unscrupulous sales or marketing policies.

This agency has a double impact: on the one hand, it benefits consumers, since its regulations have a focus on their well-being and therefore generate consumption situations in which the consumer has greater rights and guarantees (for example, the right to adequate information or to the guarantee of their purchases); On the other hand, it restricts the freedom of companies to negotiate, since it imposes sales and marketing guidelines that do not always benefit their economic interests, resulting in extra expenses that go against their profitability.

Its to protect consumers against unfair or deceptive acts or practices in commerce. They worry about advertising, marketing, etc.