State two reasons why increased communications is an especially important popular custom:

The answer is:

it permits the rapid diffusion of cultures and clothing styles

Enable online transactions

Through increased communications that made possible by internet, it is much easier for people to share and learn from each other's culture. This creates a diffusion of cultural objects (such as clothing style, food, etc).

Improvement of communications also allow online transaction since consumers now able to contact and communicate with sellers without having to physically present in the store.